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About Basic Attention Token

Basic Attention Token (BAT) is an Ethereum-based token powering Brave’s blockchain-driven digital advertising platform. Through the Brave Browser, users can opt into privacy-preserving ads and earn BAT as rewards, while advertisers pay in BAT to run campaigns. The system distributes about 70% of ad revenue to users, reducing reliance on intermediaries and improving cost efficiency. BAT serves as the unit of exchange between advertisers, publishers, and users, aiming to create a fairer, fraud-resistant advertising model.

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