Cart abandonment is one of the greatest challenges for online merchants. Percentages vary from study to study, but the average cart abandonment rate globally seems to be around 70%.
Complex checkout pages are one of the main reasons buyers are deterred from finishing their orders, exacerbated with limited payment options, surprise fees and poor UX.
Optimising the checkout page is therefore one of the most effective ways to lower abandonment rates, and in turn, reduce checkout times and increase conversions.
An efficient checkout option such as Skrill allows customers to pay quickly, without registration, and by only providing the most necessary information. Merchants will also benefit from Skrill’s simple integration, chargeback, fraud protection, single account for all payments, and more.
Here’s what you need to know about the Skrill Quick Checkout service , and a few expert tips on how to improve your checkout page.
How Online Merchants Can Benefit from Skrill Quick Checkout
With the steady increases in online shopping due to the impact of the current pandemic, merchants need to make sure that their customers can shop with ease. Skrill’s Quick Checkout solution offers customers an efficient and easy-to-use checkout, only requiring the most necessary payment information.
It allows them to check out at the click of a button while enabling them to use over 100 different payment options, including cards, wallets, and instant bank transfers. There are no surprise fees with our service, and the interface is simple and user-friendly.
In addition to helping merchants capture more payments, Quick Checkout also offers a host of other benefits to them. These include:
- Integration via a single API and with only one contract
- Chargeback protection and indemnification
- PCI compliance and the highest security standards of fraud and risk management
- A single account to manage all payments in over 40 currencies
- Advanced reporting and analytics tools
By adopting Quick Checkout, you will offer a payment flow to your customers that can reduce your cart abandonment rates and improve your conversions.
Want to know how you can add Quick Checkout to your ecommerce store? See our integration guides for more information.
Best Practices to Optimise Your Checkout Page
A checkout page isn’t just about the payment solution, so it’s important that you optimise other elements of the page in order to retain visitors and lead them to the checkout successfully.
Here are some tips that you can follow to create a convenient checkout experience for your customers that will encourage them to stay.
1. Make your website mobile responsive
For years now, mobile has taken up at least 50% of global website traffic which is why non-mobile-optimised websites consistently experience cart abandonment and high bounce rates.
Offering a responsive service that adapts to the device being used is another great feature to have. This guarantees that your website’s functionality will be equally accessible and convenient to everyone, regardless of their device.
2. Enable guest checkout or social sign-in
Forcing customers to create an account to buy something is sure to deter some of them. Account creation complicates the process – it introduces an additional step, and it also takes up people’s time. Furthermore, it requires them to provide personal details – which many prefer not to, at least initially.
By enabling guest checkout, you will simplify the checkout, shorten the time required for payment as well as help build customer confidence in your brand. If you do allow for guest checkout, make sure you only collect information that is absolutely necessary. Providing a good and streamlined experience is part of what makes customers return and sign up later on.
You can also provide social sign-in as an alternative to registration. This allows them to create an account and have their data collected via their social media profile without going through the registration steps.
3. Simplify the design and structure of the checkout process
Ideally, your checkout page should only include the most important information and be easy to read and understand.
You can achieve this by removing any distracting elements that do not contribute to the process, as well as by segmenting the checkout. If your checkout process involves several steps, add a progress bar so customers can track where they are.
4. Display trust signals and security badges
Trust signals can be more than just badges that guarantee safety. Any form of signal that provides social proof will legitimise your business and communicate trust. Examples of trust signals can be:
- Customer reviews
- A return and exchange policy that is easy to find
- Transparent contact information
- Social media profile links
- A detailed ‘About Us’ page
- Exhaustive and clear product descriptions and a detailed FAQ page
5. Avoid hidden costs and fees
It’s best if your customers know how much they will have to pay before they reach the checkout page. If shipping costs, taxes, and other fees are added at the last moment, they might likely abandon the purchase. Therefore, always make sure to communicate the total cost as early as possible.
6. Save cart contents to help returning customers
Auto-saving cart contents is a very efficient way to assist customers who abandon their carts but return at a later time. It saves them the time required to search for the items again and allows them to resume where they left off, plus relieves buying pressure.
7. Introduce a one-page checkout
A one-page checkout condenses the whole checkout process, making it user-friendly and reducing the clicks and time required to move through the process.
While it may not always be possible to reduce the checkout to a single page, if your line of business allows it, you can expect to see reduced abandonment rates as a result.
Provide a Seamless Payment Solution With Skrill Quick Checkout
Streamlining your checkout page is essential, as it will ensure your customers are not being dissuaded from their purchases through uncertainty or inefficiency. Skrill can deliver a checkout experience that is simple and intuitive, and one that can fit into your business.
Are you considering adopting Skrill as your payment solution provider? Sign up for a business account today, and let’s get started.